The Senior Brand Strategy Specialist leads development and execution of strategic brand, partnership, content, and integrated marketing initiatives that enhance audience engagement, organizational reputation, and business outcomes. This role applies advanced knowledge of branding, partner marketing, content strategy, audience insights, and digital communications to solve complex business challenges. The incumbent independently manages significant projects, provides strategic recommendations, and serves as a key partner to stakeholders, agencies, and cross-functional teams.
Primary Responsibilities
- Lead development and execution of integrated brand, partnership and content strategies.
- Develop strategic messaging frameworks and storytelling approaches for complex initiatives.
- Manage large-scale campaigns and partnerships from research and planning through execution and performance measurement.
- Analyze market trends, audience insights, and performance data to identify strategic opportunities.
- Lead cross-functional project teams and coordinate internal and external resources.
- Provide recommendations on brand positioning, communication strategies, and audience engagement.
- Facilitate planning sessions and stakeholder workshops to align priorities and objectives.
- Develop executive-level presentations and communicate findings, insights, and recommendations.
- Ensure consistency and integrity of brand standards across all communications channels.
- Mentor less experienced team members and provide guidance on best practices.
Requirements
- Bachelor’s degree in marketing, communications, journalism, public relations, business, management or related field required
- 5–7 years of relevant experience in brand strategy, partnership marketing, content strategy, marketing, communications, or advertising required
- Demonstrated experience leading complex campaigns and strategic initiatives.
- Strong analytical, project management, and presentation skills.
- Experience working with agencies, partners, and cross-functional teams.
- Knowledge of digital marketing, content strategy, and performance measurement.
- Strong MS Office Skills preferred. PowerPoint required.
- Demonstrate strong financial acumen through strategic budget management, investment prioritization, and performance tracking across a portfolio of brand and communications projects.
Skills and Competencies
Functional Competencies
- Strategic brand marketing/management
- Partnership marketing
- Content strategy
- Customer insights and analytics
- Stakeholder consulting
- Campaign optimization
- Integrated communications
- Sports marketing experience a plus. Golf preferred.
Behavioral Competencies
- Strategic thinking
- Influence
- Problem solving
- Collaboration
- Business acumen
- Mentoring
- Good judgement
About Southern Company
Southern Company (NYSE: SO ) is a leading energy provider serving 9 million customers across the Southeast and beyond through its family of companies. Providing clean, safe, reliable and affordable energy with excellent service is our mission. The company has electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company, a leading distributed energy solutions provider with national capabilities, a fiber optics network and telecommunications services. Through an industry-leading commitment to innovation, resilience and sustainability, we are taking action to meet customers' and communities' needs while advancing our goal of net-zero greenhouse gas emissions by 2050. Our uncompromising values ensure we put the needs of those we serve at the center of everything we do and are the key to our sustained success. We are transforming energy into economic, environmental and social progress for tomorrow. Our corporate culture has been recognized by a variety of organizations, earning the company awards and recognitions that reflect Our Values and dedication to service. To learn more, visit www.southerncompany.com .
Southern Company invests in the well-being of its employees and their families through a comprehensive total rewards strategy that includes competitive base salary, annual incentive awards for eligible employees and health, welfare and retirement benefits designed to support physical, financial, and emotional/social well-being. This position may also be eligible for additional compensation, such as an incentive program, with the amount of any bonus/awards subject to the terms and conditions of the applicable incentive plan(s). A summary of the benefits offered for this position can be found here https://seo.nlx.org/southernco/pdf/SOCO-Benefits.pdf . Additional and specific details about total compensation and benefits will also be provided during the hiring process.
Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.
Job Identification: 21496
Job Category: Communications & External Affairs
Job Schedule: Full time
Company: Southern Company Services
