Senior (Sr.) Content Producer, Georgia Power Economic Development
We are looking for a content producer to join our Economic Development team. You’ll help us bring new businesses and jobs to Georgia with your love for stories and knack for bringing them to life across all channels, including SelectGeorgia.com.
You’ll work in the heart of Midtown Atlanta at Technology Square.
We’ll count on you to:
- Be our expert in all things content marketing – social, web, and digital and even our physical space, The Georgia Experience Center (GEC).
- Proactively find and develop ideas for compelling written and visual content.
- Write and curate stories that are optimized for search and user experience.
- Position our team as experts in their fields by creating content that connects with our audiences.
- Help increase lead generation by capturing leads at trade shows and events with curated content.
- Collaborate with our Marketing Program Manager to make compelling content and increase awareness of our Economic Development services.
- Manage, maintain, and optimize our social media presence, including LinkedIn, Facebook, YouTube, and other relevant channels.
As our Marketing Content Producer, you will:
- Write stories and adapt them for use across all digital channels.
- Support our lead generation strategy with content creation for specific audiences based on their needs.
- Partner with subject matter experts and leverage market data to develop content themes/topics.
- Lead and maintain our brand voice and identity and partner with Corporate Affairs.
- Create and manage invitations for events as well as SWAG ideas.
- Stay up to date with the latest trends and changes in content marketing and SEO.
- Create content that engages customers and generates new business leads, including:
+ Social media campaigns
+ Blogs
+ Landing pages
+ Tradeshows
+ Videos
+ Bios for the team
+ Photography
+ Sharing best practices & storytelling
+ Print collateral
+ Ads
+ Invitations
+ Infographics
You’ll have:
- At least 3 to 6 years’ experience developing content for a brand.
- Professional experience copywriting.
- An understanding of SEO, content development, distribution, and measurement.
- An understanding of best practices of social media channels, including which content and approaches work on each.
- Experience with a content management system.
- The proven ability to create content that draws an audience.
- The ability to generate story ideas and develop story projects.
This job may be for you if you:
- Love words and all things shareable.
- Have an entrepreneurial spirit and willingness to try new ideas.
- Are considered a self-starter as well as team collaborator.
- Enjoy helping people solve problems with creative solutions.
Georgia Power is the largest electric subsidiary of Southern Company (NYSE: SO), America's premier energy company. Value, Reliability, Customer Service and Stewardship are the cornerstones of the Company's promise to 2.6 million customers in all but four of Georgia's 159 counties. Committed to delivering clean, safe, reliable, and affordable energy at rates below the national average, Georgia Power maintains a diverse, innovative generation mix that includes nuclear, coal and natural gas, as well as renewables such as solar, hydroelectric and wind. Georgia Power focuses on delivering world-class service to its customers every day and the Company is recognized by J.D. Power and Associates as an industry leader in customer satisfaction. For more information, visit www.GeogiaPower.com and connect with the Company on Facebook (Facebook.com/GeorgiaPower), Twitter (Twitter.com/GeorgiaPower) and Instagram (Instagram.com/ga_power).
Southern Company (NYSE: SO) is a leading energy provider serving 9 million residential and commercial customers across the Southeast and beyond through its family of companies. Providing clean, safe, reliable and affordable energy with excellent service is our mission. The company has electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company, a leading distributed energy infrastructure company with national capabilities, a fiber optics network, and telecommunications services. Through an industry-leading commitment to innovation, resilience, and sustainability, we are taking action to meet our customers’ and communities’ needs while advancing our commitment to net zero emissions by 2050. Our uncompromising values ensure we put the needs of those we serve at the center of everything we do and are the key to our sustained success. We are transforming energy into economic, environmental and social progress for tomorrow. Our corporate culture and hiring practices have earned the company national awards and recognition from numerous organizations, including Forbes, Military Times, DiversityInc, Black Enterprise, J.D. Power, Fortune, Human Rights Campaign and more. To learn more, visit www.southerncompany.com .
Southern Company invests in the well-being of its employees and their families through a comprehensive total rewards strategy that includes competitive base salary, annual incentive awards for eligible employees and health, welfare and retirement benefits designed to support physical, financial, and emotional/social well-being. This position may also be eligible for additional compensation, such as an incentive program, with the amount of any bonus/awards subject to the terms and conditions of the applicable incentive plan(s). A summary of the benefits offered for this position can be found here https://seo.nlx.org/southernco/pdf/SOCO-Benefits.pdf . Additional and specific details about total compensation and benefits will also be provided during the hiring process.
Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.
Job Identification: 12020
Job Category: Sales & Marketing
Job Schedule: Full time
Company: Georgia Power
