External Communications Manager
Please Note, as per current corporate policy, you will be required to be In-the office @ 241 Ralph McGIll Blvd, Atlanta, GA four (4) days per week (Currently Mon thru Thur) &/or as additionally required.
Job Summary:
The External Communications Manager is responsible for developing and executing strategic communication plans that build, protect and enhance Georgia Power’s brand reputation and increase visibility across every region of the state.
A key function of this role will include managing public relations efforts throughout the state in coordination with infrastructure expansion projects required to serve the state’s growth. The successful candidate will lead a team tasked with developing and delivering the company’s external story to key audiences and through specific owned and earned channels.
This is a strategic leadership role designed to “create clarity and cultivate connections” with direct oversight of external communications efforts involving media relations and social media storytelling.
This leader works with the broader Corporate Affairs leadership team to develop and implement reputation management strategies to effectively convey Georgia Power’s mission, value proposition and initiatives to diverse audiences including 2.8 million homes and businesses and about 7 million Georgians.
Qualifications:
- Bachelor’s degree in Communications, Public Relations, Journalism, or a related field.
- Minimum of 8 years of experience in media relations, public relations, or corporate communications, with at least 2 years in a similar leadership or managerial role.
- Proven track record of managing successful media and social media campaigns.
- Strong leadership and team management skills.
- Excellent written and verbal communication skills.
- Strong organizational and project management abilities.
- Ability to work under pressure and manage multiple projects simultaneously.
- Experience in reputation management and crisis communication is highly desirable.
- Experience in the energy sector and/or a regulated utility is a plus.
Key Responsibilities:
- Develop and implement comprehensive external communication plans and messaging frameworks that support business goals, enhance corporate reputation and effectively convey the company's values and commitments throughout every region of the state.
- Provide strategic leadership for social media strategy, working with a team of content creators to foster relationships for effective storytelling, and manage the development of engaging content that aligns with the company's brand voice and objectives.
- Direct the preparation of media and social media coverage analyses, and prepare reports for company leadership on activities, trends, and public sentiment to inform strategy and response. Monitor public perception and proactively address potential reputation risks through strategic communication initiatives.
- Foster collaboration among multiple internal teams to ensure cohesive consistent messaging across all platforms.
- Identify opportunities for thought leadership and develop content that positions Georgia Power as an industry leader to key audiences.
- Lead, mentor, and manage a diverse team of communicators, providing guidance and support to help them achieve communications goals.
- Foster a collaborative and innovative team environment, encouraging professional growth and development.
- Allocate resources effectively and manage team workloads to ensure timely and high-quality delivery of communication initiatives.
- Develop and maintain strong relationships with key media contacts, including journalists, editors, and influencers.
- Serve as a primary point of contact for media inquiries and coordinate interviews, press conferences, and media events.
- Oversee the development of press releases, media kits, and other communication materials to support company announcements and initiatives.
Georgia Power is the largest electric subsidiary of Southern Company (NYSE: SO), America's premier energy company. Value, Reliability, Customer Service and Stewardship are the cornerstones of the Company's promise to 2.6 million customers in all but four of Georgia's 159 counties. Committed to delivering clean, safe, reliable, and affordable energy at rates below the national average, Georgia Power maintains a diverse, innovative generation mix that includes nuclear, coal and natural gas, as well as renewables such as solar, hydroelectric and wind. Georgia Power focuses on delivering world-class service to its customers every day and the Company is recognized by J.D. Power and Associates as an industry leader in customer satisfaction. For more information, visit www.GeogiaPower.com and connect with the Company on Facebook (Facebook.com/GeorgiaPower), Twitter (Twitter.com/GeorgiaPower) and Instagram (Instagram.com/ga_power).
Southern Company (NYSE: SO ) is a leading energy provider serving 9 million customers across the Southeast and beyond through its family of companies. Providing clean, safe, reliable and affordable energy with excellent service is our mission. The company has electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company, a leading distributed energy solutions provider with national capabilities, a fiber optics network and telecommunications services. Through an industry-leading commitment to innovation, resilience and sustainability, we are taking action to meet customers' and communities' needs while advancing our goal of net-zero greenhouse gas emissions by 2050. Our uncompromising values ensure we put the needs of those we serve at the center of everything we do and are the key to our sustained success. We are transforming energy into economic, environmental and social progress for tomorrow. Our corporate culture has been recognized by a variety of organizations, earning the company awards and recognitions that reflect Our Values and dedication to service. To learn more, visit www.southerncompany.com .
Southern Company invests in the well-being of its employees and their families through a comprehensive total rewards strategy that includes competitive base salary, annual incentive awards for eligible employees and health, welfare and retirement benefits designed to support physical, financial, and emotional/social well-being. This position may also be eligible for additional compensation, such as an incentive program, with the amount of any bonus/awards subject to the terms and conditions of the applicable incentive plan(s). A summary of the benefits offered for this position can be found here https://seo.nlx.org/southernco/pdf/SOCO-Benefits.pdf . Additional and specific details about total compensation and benefits will also be provided during the hiring process.
Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.
Job Identification: 12599
Job Category: Communications & External Affairs
Job Schedule: Full time
Company: Georgia Power
