At Amazon Advertising, we're revolutionizing the future of digital advertising through the evolution of Sponsored Display (SD) into an AI-powered full-funnel advertising solution that's breaking new ground in cross-program optimization. As an data scientist, you'll be at the forefront of developing sophisticated machine learning systems that coordinate and optimize advertising across multiple touchpoints, leveraging real-time prediction to understand how past ad exposures and 3P interactions influence future shopper responses. Our team is pioneering in the areas of attribution and audience targeting and plan to build next-generation models that optimize for downstream effects rather than focusing on immediate transactions.
What makes this role particularly exciting is the scale and complexity of the technical challenges. You'll work on challenging problems in multi-objective optimization, analyzing how different ad formats and placements interact to drive incremental value, and developing novel approaches to real-time bidding that incorporate both historical and current shopper behavior signals. With Amazon's vast dataset spanning a broad range of advertising performance, you'll have the opportunity to build models that drive significant business impact.
This is a unique opportunity to shape the future of advertising while working with state-of-the-art machine learning infrastructure at Amazon scale.
