Join Ring & Blink's channel marketing team to drive comprehensive omni-channel programs across our key retail partners. You'll orchestrate integrated marketing strategies that span both digital and physical retail spaces, managing retail media programs while creating compelling in-store experiences. This role offers the unique opportunity to shape how customers discover and engage with our products across all touchpoints in their shopping journey.
In this role, you'll balance the digital and physical retail marketing, developing integrated marketing campaigns that create seamless customer experiences. You'll collaborate with retail partners to optimize both in-store merchandising and digital media investments, analyze performance data across channels, and ensure brand consistency at every touchpoint. From designing impactful store displays to optimizing digital retail media campaigns, you'll work to maximize customer engagement and drive business results through data-driven decisions. The successful candidate will blend strategic vision with practical implementation skills, showcasing both leadership and retail marketing proficiency.
Key job responsibilities
Marketing Program Ownership:
Develop and execute omni-channel marketing programs that align with business objectives for Ring & Blink across key retail partners
Identify opportunities to innovate and enhance both digital and physical retail presence
Support strategic initiatives that drive brand growth and new households
Partner Communication & Program Development:
Build and maintain strong relationships with retail partner marketing teams
Develop compelling merchandising programs that support partner strategies
Create and present marketing proposals and program recommendations to partners
Retail Excellence & Omni-channel Integration:
Drive seamless integration between digital retail media and in-store experiences
Execute visual merchandising programs that enhance the customer shopping experience
Implement retail media campaigns across partner platforms, including product launch and promotional activities across channels
Analytics & Performance Management:
Monitor and optimize key performance metrics including CTR, ROAS, and in-store conversion
Provide regular reporting on program performance and ROI
Analyze campaign effectiveness and recommend optimization strategies
Cross-functional Collaboration:
Partner with Sales, Creative, and Product teams to align on go-to-market strategies
Work closely with retail analytics teams to measure program effectiveness
Coordinate with agency partners on campaign execution and creative development
Support cross-functional initiatives to drive integrated marketing programs
A day in the life
In this dynamic role, you'll drive marketing programs across digital and physical retail spaces. Your day typically involves analyzing campaign performance, optimizing retail media investments, and collaborating with retail partners and sales teams. You'll develop marketing briefs, coordinate with creative teams, and ensure seamless program execution across channels.
Core activities include managing campaign performance, tracking deliverables, and maintaining regular communication with stakeholders through business reviews and performance updates. You'll balance multiple priorities while building strong relationships with both internal teams and external partners to deliver measurable results across all channels.
About the team
The Channel Marketing team specializes in creating cohesive customer experiences across all retail touchpoints. We believe in the power of integrated marketing that connects digital engagement with physical retail presence. You'll join a collaborative team that combines innovative retail media strategies with in-store merchandising excellence to drive growth through our key retail partnerships.
