MARKETING SERVICES MANAGER
Please Note: There will be an in-office presence expectation at GA Power Corporate HQ @ 241 Ralph McGill Blvd, Atlanta, GA of four (4) days per week and/or as additionally required.
JOB SUMMARY:
The Marketing Services Manager is responsible for the implementation of the Customer Experience (CX) marketing strategy for regulated and unregulated programs, products, and solutions. This position is responsible for ensuring that our marketing strategy across channels is consistent, comprehensive, and personalized.
The Marketing Services manager and their team will use data analytics and market intelligence to develop, implement, and optimize, a marketing strategy that ensures we meet and exceed customers’ needs and wants, as well as program goals. This position will work hand-in-hand with Energy Efficiency, Customer Experience, and external agency partners to ensure alignment of communications with brand positioning.
JOB REQUIREMENTS:
- A Bachelor’s degree in Marketing, Communications, Business, or equivalent experience.
- 4+ years of managerial experience of employees highly preferred.
- 7+ years of experience establishing and defining a marketing strategy and roadmap that meets the strategic and operational objectives of the business.
- Ability to think holistically and develop innovative and effective marketing communication strategies.
- Knowledge of traditional and digital channel engagement strategies and corresponding KPIs that measure effectiveness and impact.
- Broad understanding and knowledge of communications technology, platforms, and creative storytelling techniques.
- In-depth knowledge of CX unregulated and regulated products, programs, and solutions.
- Experience managing a marketing budget and ensuring accurate reconciliation of related invoices and expenses.
- Experience managing and prioritizing multiple projects simultaneously involving internal and external stakeholders.
- Consult at all levels with business leaders concerning their goals and engagement strategies.
- Excellent communication skills, oral and written, including ability to convey information in a manner that is compelling and convincing to individuals at all levels inside and outside the company.
- Ability to influence and navigate effectively in internal and external environments.
- Demonstrated ability to lead, motivate, and develop employees as future leaders. Ability to attract top talent and build high-performing teams.
- Ability to lead and operate in a fast paced, real-time operational environment with changing business dynamics.
- Ability to lead and manage through change; Should be recognized as a change agent.
- Outstanding credibility and demonstrated ability to build strong relationships within the company and industry as well as with vendors/suppliers.
MAJOR JOB RESPONSIBILITIES:
This role will be responsible for the execution of a long-term strategy around all aspects of CX marketing strategy, planning, and execution including but not limited to:
- Develop and implement Georgia Power’s marketing and communications strategy for customer-facing solutions.
- Ensure that marketing focuses on empowering customers through personalized content/interactions and is based on data regarding customer needs, trends, expectations, and pain points.
- Define, measure, monitor, and communicate Key Performance Indicators including program awareness and participation and determine methods to optimize campaign performance.
- Work with Customer Insights Manager on customer research activities (focus groups, market segmentation, customer journey mapping, etc.) to enhance customer experience, reduce barriers to participation, and increase program participation and performance.
- Manage personalization efforts to ensure the use of Adobe Target and Adobe AEM.
- Work alongside internal partners and peers to ensure consistency of brand, customer service, and customer solutions messaging and proper alignment across paid, earned, and owned channels.
- Ensure appropriate collateral and materials are created and disseminated using all communications channels (online, web, paper, social, phone, etc.) for customers and employee use.
- Work with channel management owners to ensure consistent messaging experience.
- Assist CX team and leadership with customer events and other external-facing communications.
Georgia Power is the largest electric subsidiary of Southern Company (NYSE: SO), America's premier energy company. Value, Reliability, Customer Service and Stewardship are the cornerstones of the Company's promise to 2.6 million customers in all but four of Georgia's 159 counties. Committed to delivering clean, safe, reliable, and affordable energy at rates below the national average, Georgia Power maintains a diverse, innovative generation mix that includes nuclear, coal and natural gas, as well as renewables such as solar, hydroelectric and wind. Georgia Power focuses on delivering world-class service to its customers every day and the Company is recognized by J.D. Power and Associates as an industry leader in customer satisfaction. For more information, visit www.GeogiaPower.com and connect with the Company on Facebook (Facebook.com/GeorgiaPower), Twitter (Twitter.com/GeorgiaPower) and Instagram (Instagram.com/ga_power).
Southern Company (NYSE: SO ) is a leading energy provider serving 9 million customers across the Southeast and beyond through its family of companies. Providing clean, safe, reliable and affordable energy with excellent service is our mission. The company has electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company, a leading distributed energy solutions provider with national capabilities, a fiber optics network and telecommunications services. Through an industry-leading commitment to innovation, resilience and sustainability, we are taking action to meet customers' and communities' needs while advancing our goal of net-zero greenhouse gas emissions by 2050. Our uncompromising values ensure we put the needs of those we serve at the center of everything we do and are the key to our sustained success. We are transforming energy into economic, environmental and social progress for tomorrow. Our corporate culture has been recognized by a variety of organizations, earning the company awards and recognitions that reflect Our Values and dedication to service. To learn more, visit www.southerncompany.com .
Southern Company invests in the well-being of its employees and their families through a comprehensive total rewards strategy that includes competitive base salary, annual incentive awards for eligible employees and health, welfare and retirement benefits designed to support physical, financial, and emotional/social well-being. This position may also be eligible for additional compensation, such as an incentive program, with the amount of any bonus/awards subject to the terms and conditions of the applicable incentive plan(s). A summary of the benefits offered for this position can be found here https://seo.nlx.org/southernco/pdf/SOCO-Benefits.pdf . Additional and specific details about total compensation and benefits will also be provided during the hiring process.
Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.
Job Identification: 17124
Job Category: Sales & Marketing
Job Schedule: Full time
Company: Georgia Power
