Marketing Program Manager – Georgia Power Economic Development
There will be an in-office presence expectation at 75 5th Street NW, Atlanta, GA four (4) days per week and/or as additionally required.
Please be advised; There will be required travel related to community events to produce content for stories (Approx. 25%) including nights & weekends (if needed.)
We are looking for a Marketing Program Manager to join our Economic Development team. You’ll help us bring new businesses and jobs to Georgia with your love for digital marketing and storytelling and knack for bringing them to life across all channels, including SelectGeorgia.com and GrowGeorgia.com.
You’ll work in the heart of Midtown Atlanta at Technology Square!
Core Responsibilities
- Support the regional economic development team with strategic marketing that promotes their programs, work, and success stories.
- Lead digital marketing strategy across GrowGeorgia.com, SelectGeorgia.com, and social media channels.
- Develop compelling written and visual content in collaboration with the Lead Content Producer. Produce quarterly newsletters.
- Drive lead generation through targeted campaigns, trade show content, and optimized digital experiences.
- Maintain brand voice and work closely with Corporate Affairs to ensure brand consistency and message alignment.
- Plan, manage, and measure marketing campaigns, KPIs, and budgets.
- Stay current on content marketing, SEO, and digital trends to continually improve performance.
- Provide support for significant projects, executive initiatives, sponsorships, and other economic development team members in collaboration with the Lead Content Producer.
Day‑to‑Day Activities
- Oversee content calendars, project timelines, and brand alignment.
- Brainstorm and develop story ideas with content partners & subject matter experts.
- Optimize and create content such as social media posts, blogs, landing pages, videos, ads, and infographics.
- Manage and track campaign performance data and recommend improvements.
- Coordinate marketing support for trade shows, events, and lead‑capture efforts.
- Update and enhance the team’s digital presence across multiple platforms.
Requirements
- 3 to 6 years of experience managing marketing programs and content with measurable results. Bachelor’s degree in business/project management or marketing equivalent is preferred.
- Strong understanding of SEO, content strategy, digital analytics, and related software.
- Experience with content management and digital asset systems.
- Demonstrated ability to create content that attracts and engages target audiences.
- Knowledge of best practices for LinkedIn, Facebook, Instagram, YouTube, and similar platforms.
- Ability to manage vendors and contractors.
- Travel related to community events to produce content for stories (25%)
- Copywriting and photography experience a plus.
Soft Skills
- Excellent project management and organizational skills.
- Leadership ability with confidence managing interns and cross‑functional work.
- Creative thinker who generates ideas and takes initiative.
- Strong collaborator who thrives in a small, fast‑moving team.
- Entrepreneurial spirit with a willingness to try new approaches.
- Problem‑solver who brings solutions proactively—often before being asked.
Georgia Power is the largest electric subsidiary of Southern Company (NYSE: SO), America's premier energy company. Value, Reliability, Customer Service and Stewardship are the cornerstones of the Company's promise to 2.6 million customers in all but four of Georgia's 159 counties. Committed to delivering clean, safe, reliable, and affordable energy at rates below the national average, Georgia Power maintains a diverse, innovative generation mix that includes nuclear, coal and natural gas, as well as renewables such as solar, hydroelectric and wind. Georgia Power focuses on delivering world-class service to its customers every day and the Company is recognized by J.D. Power and Associates as an industry leader in customer satisfaction. For more information, visit www.GeogiaPower.com and connect with the Company on Facebook (Facebook.com/GeorgiaPower), Twitter (Twitter.com/GeorgiaPower) and Instagram (Instagram.com/ga_power).
Southern Company (NYSE: SO ) is a leading energy provider serving 9 million customers across the Southeast and beyond through its family of companies. Providing clean, safe, reliable and affordable energy with excellent service is our mission. The company has electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company, a leading distributed energy solutions provider with national capabilities, a fiber optics network and telecommunications services. Through an industry-leading commitment to innovation, resilience and sustainability, we are taking action to meet customers' and communities' needs while advancing our goal of net-zero greenhouse gas emissions by 2050. Our uncompromising values ensure we put the needs of those we serve at the center of everything we do and are the key to our sustained success. We are transforming energy into economic, environmental and social progress for tomorrow. Our corporate culture has been recognized by a variety of organizations, earning the company awards and recognitions that reflect Our Values and dedication to service. To learn more, visit www.southerncompany.com .
Southern Company invests in the well-being of its employees and their families through a comprehensive total rewards strategy that includes competitive base salary, annual incentive awards for eligible employees and health, welfare and retirement benefits designed to support physical, financial, and emotional/social well-being. This position may also be eligible for additional compensation, such as an incentive program, with the amount of any bonus/awards subject to the terms and conditions of the applicable incentive plan(s). A summary of the benefits offered for this position can be found here https://seo.nlx.org/southernco/pdf/SOCO-Benefits.pdf . Additional and specific details about total compensation and benefits will also be provided during the hiring process.
Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.
Job Identification: 17125
Job Category: Sales & Marketing
Job Schedule: Full time
Company: Georgia Power
