Job Summary:
The Marketing Communications Specialist is responsible for coordinating and executing customer acquisition, retention, and loyalty marketing programs. This role manages end-to-end production of marketing communications, with a strong focus on the execution of direct mail and email campaigns and serves as the day-to-day liaison with print and incentive vendors. The Specialist leads assigned projects from approved marketing request through in-market launch, ensuring flawless execution and alignment with brand and business objectives.
Functional Expertise:
- Develop and produce direct response creative materials (direct mail, email, etc.) to support acquisition, retention, and loyalty initiatives.
- Manage all aspects of marketing program execution, including copy and design development, cost estimation, timeline management, print production, and quality assurance.
- Coordinate with internal teams and external partners to ensure campaigns are delivered on time, on budget, and aligned with marketing goals.
- Oversee maildrop scheduling and call volume coordination with the call center to optimize program performance and customer experience.
Business Acumen:
- Monitor and report on campaign performance metrics to evaluate ROI and identify opportunities for optimization.
- Assist with budget tracking and vendor invoice processing.
- Stay current on marketing best practices, competitive trends, and emerging technologies to inform future program development.
Engagement:
- Coordinate copy development and implementation for customer communications such as on-hold messaging, bill inserts, and statement messages.
- Partner with the Advertising Agency of Record on creative development and production.
- Serve as the marketing liaison to the company’s call center to ensure alignment of messaging and customer engagement strategies
Driving Results:
- Ensure accurate and timely rollout of marketing programs across all customer touchpoints, including call centers.
- Develop call center scripting and sales tools to support marketing initiatives; participate in training sessions and focus groups.
- Continuously identify opportunities to enhance efficiency, quality, and customer engagement outcomes.
Qualifications
Education, Certifications/Licenses:
Required: Bachelor’s degree in Marketing, Communications, Business, or related field.
Related Work Experience:
Required:
- 3–5 years of experience in marketing communications, direct response, or related field.
- Demonstrated success managing multiple projects simultaneously and meeting deadlines.
- Experience collaborating with cross-functional teams and external vendors.
Preferred:
- 7+ years of experience in marketing communications or direct response marketing.
- Experience in email and/or digital marketing in a service-oriented industry (utilities, financial services, telecom, insurance, or warranty).
- Experience managing social media or digital content campaigns.
- Experience in the energy industry is a plus but not required.
Specific Skills & Knowledge:
Required:
- 3-5 years of experience in marketing communications, direct response, or related field.
- Demonstrated success managing multiple projects simultaneously and meeting deadlines.
- Experience collaborating with cross-functional teams and external vendors.
- Exceptional analytical and communications skills.
- Excellent problem-solving skills
- Strong attention to detail.
- Proficient with MS Office Suite
Preferred:
- 5+ years of experience in marketing communications or direct response marketing.
- Experience in email and/or digital marketing in a service-oriented industry (utilities, financial services, telecom, insurance, or warranty).
- Experience managing social media or digital content campaigns.
- Experience in the energy industry is a plus but not required.
Working Conditions/Physical Requirements:
- Minimal travel required (<5%).
- Hybrid work environment: in-office/on-site 4 days per week, remote 1 day per week (subject to change per business needs).
- Occasional weekend work may be required to support marketing program launches or production deadlines.
Disclaimer:
This information describes the general nature and level of work performed by employees in this job. The description is not designed to be a comprehensive inventory of duties, responsibilities and qualifications required in the job. Reasonable accommodations may be made to qualified disabled individuals for performance of essential duties and responsibilities.
About Southern Company Gas
Southern Company Gas is a wholly owned subsidiary of Atlanta-based Southern Company (NYSE:SO), America’s premier energy company. Southern Company Gas serves approximately 4.2 million natural gas utility customers through its regulated distribution companies in four states and approximately 600,000 retail customers through its companies that market natural gas. Other nonutility businesses include investments in interstate pipelines and ownership and operation of natural gas storage facilities. For more information, visit southerncompanygas.com .
Southern Company (NYSE: SO ) is a leading energy provider serving 9 million customers across the Southeast and beyond through its family of companies. Providing clean, safe, reliable and affordable energy with excellent service is our mission. The company has electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company, a leading distributed energy solutions provider with national capabilities, a fiber optics network and telecommunications services. Through an industry-leading commitment to innovation, resilience and sustainability, we are taking action to meet customers' and communities' needs while advancing our goal of net-zero greenhouse gas emissions by 2050. Our uncompromising values ensure we put the needs of those we serve at the center of everything we do and are the key to our sustained success. We are transforming energy into economic, environmental and social progress for tomorrow. Our corporate culture has been recognized by a variety of organizations, earning the company awards and recognitions that reflect Our Values and dedication to service. To learn more, visit www.southerncompany.com .
Southern Company invests in the well-being of its employees and their families through a comprehensive total rewards strategy that includes competitive base salary, annual incentive awards for eligible employees and health, welfare and retirement benefits designed to support physical, financial, and emotional/social well-being. This position may also be eligible for additional compensation, such as an incentive program, with the amount of any bonus/awards subject to the terms and conditions of the applicable incentive plan(s). A summary of the benefits offered for this position can be found here https://seo.nlx.org/southernco/pdf/SOCO-Benefits.pdf . Additional and specific details about total compensation and benefits will also be provided during the hiring process.
Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.
Job Identification: 17762
Job Category: Sales & Marketing
Job Schedule: Full time
Company: Southstar Energy Services
