Social Media & Sponsorships Lead
Alabama Power Company – Advertising & Engagement
This position is located at APC Corporate Headquarters in Birmingham, AL
JOB SUMMARY
The Corporate Sponsorships and Social Media Supervisor is responsible for strategically leading social media and corporate sponsorship efforts to support business priorities, strengthen the brand, and engage customers during high impact moments.
This role serves as a connector across the organization—translating enterprise priorities into integrated social media content and sponsorship strategies, coordinating closely with Brand Strategy, Media, and internal stakeholders, and ensuring execution aligns with business goals, values, and governance requirements.
Success in this role requires strong enterprise awareness, proactive planning, relationship building, and people leadership. The supervisor must lead with strategy—not operate in a silo—and ensure their team understands both what to execute and why it matters.
What Success Looks Like in This Role:
- Social media content is timely, engaging, and clearly aligned with business priorities
- High impact moments are planned for, not reacted to
- Sponsorship recommendations are strategic, complete, and trusted by leadership
- Internal stakeholders feel informed, aligned, and engaged
- Employees understand the strategy behind their work and perform confidently
JOB QUALIFICATIONS
Education:
- Bachelor’s degree in in communications, marketing, public relations, or a related field preferred.
Experience:
- Experience developing social media content that aligns with business strategy is required
- High level of proficiency managing social media platforms and content publishing tools is required
- Strong understanding of how social media and sponsorships support business strategy is required
- Ability to integrate brand, media, and business priorities into cohesive plans
- Proactive leadership and planning, especially during high pressure situations
- Strong relationship building and stakeholder management skills
- Disciplined execution with attention to process, governance, and deadlines
- Ability to use performance data and insights to inform decisions
- Proven people leadership and employee development skills
MAJOR JOB RESPONSIBILITIES
Enterprise & Brand Alignment:
- Maintain strong awareness of company initiatives, priorities, and issues to ensure alignment across all social media and sponsorship activity
- Ensure content and sponsorships consistently reflect brand standards, values, and business needs
- Translate business goals into clear strategic direction for the team
Social Media Strategy & Leadership:
- Develop and execute strategic social media plans aligned with enterprise priorities
- Lead proactive planning for high visibility moments (e.g., storms, major initiatives)
- Coordinate closely with Brand Strategy and Media to align earned and owned channels
- Identify opportunities for content efficiency, sharing, and optimization
- Monitor performance metrics and insights to improve engagement and effectiveness
- Deliver post initiative analysis, insights, and best practices
Corporate Sponsorship Strategy & Execution:
- Identify, evaluate, and recommend corporate sponsorship opportunities aligned with business objectives, brand needs, and budgets
- Assess sponsorships holistically, including branding value, customer impact, internal relationships, and governance requirements
- Engage internal stakeholders at appropriate stages to build alignment and buy in
- Lead end to end sponsorship execution, ensuring all process steps and deadlines are met
- Provide clear, strategic recommendations to leadership
Cross Functional Collaboration:
- Build and maintain effective working relationships with internal stakeholders
- Ensure work is coordinated across teams rather than executed in silos
- Use high impact moments to strengthen trust, alignment, and credibility
People Leadership & Development:
- Lead, develop, and coach employees to build judgment, capability, and confidence
- Share strategic vision and context so the team understands priorities and purpose
- Align team execution with broader enterprise and brand objectives
BENEFITS
- Competitive Pay
- Excellent benefits packages which includes:
+ Medical and dental coverage
+ Defined Pension/Cash Balance Benefit Plan
+ Performance Pay Program
+ 401(k) plan with a generous company match
+ Bonus opportunities
+ Tuition Reimbursement
*Please submit an updated resume with your application* **
Alabama Power provides safe, reliable, and affordable electricity to 1.5 million customers across the lower two-thirds of Alabama.
For more information, visit www.AlabamaPower.com and connect with the company on Facebook (Facebook.com/AlabamaPower), Twitter (Twitter.com/AlabamaPower), LinkedIn (Linkedin.com/company/alabama-power), and Instagram (Instagram.com/alabamapower).
Southern Company (NYSE: SO ) is a leading energy provider serving 9 million customers across the Southeast and beyond through its family of companies. Providing clean, safe, reliable and affordable energy with excellent service is our mission. The company has electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company, a leading distributed energy solutions provider with national capabilities, a fiber optics network and telecommunications services. Through an industry-leading commitment to innovation, resilience and sustainability, we are taking action to meet customers' and communities' needs while advancing our goal of net-zero greenhouse gas emissions by 2050. Our uncompromising values ensure we put the needs of those we serve at the center of everything we do and are the key to our sustained success. We are transforming energy into economic, environmental and social progress for tomorrow. Our corporate culture has been recognized by a variety of organizations, earning the company awards and recognitions that reflect Our Values and dedication to service. To learn more, visit www.southerncompany.com .
Southern Company invests in the well-being of its employees and their families through a comprehensive total rewards strategy that includes competitive base salary, annual incentive awards for eligible employees and health, welfare and retirement benefits designed to support physical, financial, and emotional/social well-being. This position may also be eligible for additional compensation, such as an incentive program, with the amount of any bonus/awards subject to the terms and conditions of the applicable incentive plan(s). A summary of the benefits offered for this position can be found here https://seo.nlx.org/southernco/pdf/SOCO-Benefits.pdf . Additional and specific details about total compensation and benefits will also be provided during the hiring process.
Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.
Job Identification: 19295
Job Category: Communications & External Affairs
Job Schedule: Full time
Company: Alabama Power
